Mike The Situation Sorrentino, one of the stars of MTV‘s reality TV series Jersey Shore, made an in-person appearance at a GNC Store in NYC, NY today to launch a pre-work-out supplement called NoX Edge. Here are some photos from today’s event:

Jersey Shore star Mike “The Situation” Sorrentino has got an edge! The reality TV sensation, famous for his rock-hard abs, will endorse NoX Edge, the world’s first pre-workout chewable tablet, and take part in the product’s launch with an autograph signing and meet and greet at the 57th Street NYC location of GNC on July 1. Prior to its national release, 300 units of NoX Edge will be available only at the GNC store located at 28 West 57th Street (between 5th and 6th Avenue) for this special preview event. NoX Edge will be sold exclusively in GNC retail stores and on www.gnc.com and www.noxedge.com. Sorrentino, who has been taking NoX Edge for three months, attributes the supplement with the added energy and increased muscle needed to enhance his signature pumped-up physique. The event, which takes place mere weeks before the July 29th season two premiere of Jersey Shore, will kick-off Sorrentino’s July 4th birthday weekend when “The Sitch” turns 29.
HMMM … I mean … yeah. I guess it makes sense for “The Sitch” to cash in as much as possible on his new found fame. It has already been reported that he will be releasing his own fragrance as well as his own clothing line so why not his own work-out supplement. I suppose the implication is that if you pop these pills you can get sick abs like The Situation. Does this sound like an appealing prospect to you?
[Photo credit: Splash News; Source]
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